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COPYWRITING

WHAT IS COPYWRITING?

 

​Copywriting is conversion-focused copy written for the purpose of advertising or marketing a product, business, person or idea. It is generally commercially driven and is often short form (<1,000 words). The reader of the copy should be persuaded to click on a link, submit a form or hit the BUY button. Content writing, on the other hand, is typically informative, engaging and designed to add value or build relationships and trust. It can be educational in nature and teaches readers new skills or imparts information. It is often long form (>1,000 words). 

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HOW CAN I HELP YOU? 

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As Publications Officer at St John's College, I created the copy for a variety of publications (see Portfolio). This involved project management, commissioning articles, copywriting, copy-editing and proofreading, overseeing the content creation from start to finish. I also worked freelance for international animal charity FOUR PAWS, creating copy for their press releases, website, letters and social media pages.

 

As Founding Manager of The Sanctuary Angels, I oversee all of the copy for our website and campaigns. And I share the copywriting for our Facebook page (@thesanctuaryangels) with a small admin team. Finally, you will find grammar tips, life hacks and business insights in my blogs and regular LinkedIn posts. 

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RELEVANT COURSES: 

 

Editorial Training Essential Copywriting 

Chartered Institute of Editing and Proofreading Editing and Proofreading Websites 

Chartered Institute of Editing and Proofreading Plain English for Editors

Image by Shiromani Kant

RATES AND TERMS

  • I have three tiers of hourly rate: student (£25); individual (£30); organisation (£35). 
     
  • There is a minimum half-hour charge per booking. 
     
  • New student and individual clients will receive their file/s upon receipt of payment in full.
     
  • For larger jobs, new student and individual clients may be asked for a 50% deposit before work commences.
     
  • Regular clients are invoiced when their work is delivered and asked to pay within the terms stated on their invoice: 7 days for student and individual clients; 30 days for organisations.
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  • Payment can be made by bank transfer, PayPal, wise.com or BACS (organisations). A small fee applies for non-UK bank transfers and PayPal payments. 
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